About:  Timberland threw one hell of a party to announce one hell of a trainer. The Flyroam was launched in The Scoop, a modern day amphitheatre. We projection-mapped the location and the DJ booths during the two main performances, enveloping the crowd in branded content. For the finale we lit up City Hall with the Timberland logos so the client’s name shone across the river. We created everything in-house by working closely with the client to produce photorealistic 3D visuals from the individual elements of the shoe.

Services:  Projection Mapping, Content Creation, VJing
Location: London, UK
Date:  September 2017