Rag & Bone Guerilla Projection

About: New York-based fashion brand Rag & Bone asked us to help them stand out at London Fashion Week and make a real impression. By selecting key events and locations we provided guerrilla projection, rocking up to the sites and temporarily projecting our content onto the surrounding buildings.
Guerrilla projection makes an impact because it’s disruptive. You don’t expect it to be there and it stops people in their tracks. It’s also perfect social media material, so by using this style of marketing the brand message spread much further than the thousands of people engaged each night on location.

Services:  Guerrilla Marketing, Projection Mapping
Location:  London, UK
Date: February – April 2018